About Potent Digital Solutions
Potent is a Traralgon digital agency led by founder Haig Jennings. Haig spent 20 years in banking, marketing and accounting before building websites. Today he leads a small team building websites and SEO that bring in work.
Haig and Dasher: local, and easy to talk to.
Business thinking first, websites second
Most web designers start with how a site looks. Haig starts with how your business makes money. Two decades in banking, marketing and accounting taught him to look at margins, cash flow and where customers really come from, and that’s the lens every Potent project goes through.
That’s why our websites are planned around calls, bookings and sales, why our SEO reports focus on enquiries rather than vanity numbers, and why our prices are on the page. It’s also why clients stay: Peachy Speech, a Traralgon speech pathology practice, now ranks #1–2 for ‘speech pathology Traralgon’, and Roof Clean Australia in Brisbane gets 92% of its leads from organic search.
What you can expect
One point of contact
Haig looks after your project from first chat to launch and beyond. No account managers, no hand-offs.
A team behind you
A small team of experienced developers means projects keep moving, even in busy weeks.
Business first
Every decision is judged on whether it brings in calls, bookings and sales.
Straight answers
Prices on the page, honest advice, and no promises of #1 rankings.
Results we're proud of
Roof Clean Australia, Brisbane–Gold Coast. Now 92% of leads come from organic search, with Google Ads switched off.
1300 Cleaning Group: from position 11.6 to 5.9, and ‘gutter cleaning Ipswich’ from 11.7 to 6.3.
Peachy Speech, Traralgon. Website and course platform built from scratch.
The Window Boyz, Brisbane: average position improved from 34 to 25.
What clients say
★★★★★
“Haig is incredibly knowledgeable, professional and so great to collaborate with. He has created the most incredible website for my business, sleek, functional and aesthetically pleasing.”
Madeleine Gilbert · Google review
★★★★★
“They listened to my feedback, offered valuable suggestions, and created a website that exceeded my expectations.”
Innika Buhagiar, Peachy Speech · Google review
★★★★★
“Haig was awesome. I only had a simple problem but he solved it quickly and easily and at a very reasonable rate. Highly recommend.”
Luke Chant · Google review
Follow Potent Digital Solutions
Tips on websites, SEO and getting found on Google, plus the occasional behind-the-scenes look at client projects.
Websites, SEO and hosting across Gippsland, Melbourne and Australia-wide
We’re based in Traralgon, so Gippsland businesses can meet us in person. Melbourne clients meet us in person or online, and we work with businesses Australia-wide online, including clients in Brisbane and the Gold Coast.
- Traralgon, Morwell, Moe and Churchill
- Warragul and Drouin
- Across Gippsland and the Latrobe Valley
- Melbourne: in person or online
- Australia-wide: online, with clients in Brisbane and the Gold Coast
About us: common questions
Haig, from your first chat through to launch and beyond. You’ll always know who to call.
Haig plans and manages every project, and a small team of experienced developers builds and tests it.
Traralgon, in Gippsland, Victoria. We meet Gippsland clients in person and work with Melbourne and Australia-wide clients online, including Brisbane and the Gold Coast.
Small and owner-run businesses, especially health practices, tradies and home services, and online course and creative businesses.