SEO Strategy and Services
Top Quality On-Going SEO Strategy and Support
We make your website easier to find on Google so more people can visit and help you achieve your business goals.
What is SEO?
SEO, or Search Engine Optimisation, is a way to make sure websites show up higher in search results on search engines like Google. When you search for something online, the search engine gives you a list of websites that it thinks are the best match for what you’re looking for. SEO is the process of improving a website so that it appears closer to the top of that list.
What SEO Services do we offer?
Simple SEO Strategy
$200pm
Description:
- Quarterly SEO Strategy Session
- Post 2x SEO Optimised articles per month
*This is designed for low competition business websites
Intermediate SEO Strategy
$400pm
Description:
- Quarterly SEO Strategy Session
- Post 4x SEO Optimised articles per month
*This is designed for medium competition business websites
Custom SEO Strategy
$600pm+
Description:
- Completely customisable for complex cases where the SEO may require an additional push
- Customisable content strategy with the ability to create daily content
*This is designed for high competition business websites
What is involved in effective SEO?
- Keywords: These are the words and phrases people type into search engines. By using the right keywords on your website, you help search engines understand what your site is about.
- Content: This is the information on your website. High-quality, relevant content that answers questions people might have is important for good SEO.
- Links: Links from other websites to your site (called backlinks) help show search engines that your website is trustworthy and relevant.
- Technical Stuff: This includes making sure your website loads quickly, is mobile-friendly, and is easy for search engines to read.
When all these things are done well, your website is more likely to appear at the top of search results, meaning more people will visit your site.
Why is SEO ongoing rather than a one-off cost?
SEO (Search Engine Optimisation) is an ongoing process rather than a one-time task. Here are a few reasons why SEO requires continuous effort:
- Search Engine Algorithm Updates: Search engines like Google frequently update their algorithms to improve search results. Keeping up with these changes and adjusting your SEO strategy is crucial.
- Competitive Landscape: Your competitors are also working on their SEO, so continuous effort is needed to maintain or improve your ranking relative to others in your industry.
- Content Updates: Regularly adding fresh, high-quality content to your website helps keep it relevant and engaging for both users and search engines.
- Link Building: Continuously building and earning high-quality backlinks is essential for improving your site’s authority and ranking.
- Technical SEO: Ongoing technical maintenance ensures your site remains fast, mobile-friendly, and free of errors that could negatively impact your SEO.
- User Behavior: Monitoring and analyzing user behavior helps you make informed adjustments to improve user experience and engagement, which in turn positively affects SEO.
Overall, an ongoing SEO strategy is vital for maintaining and improving your website’s visibility and performance in search engine results over time.