Potent Digital Solutions

Website Redesign

Website redesign for small business - Gippsland and Traralgon
Website Design, Website Development

How to Redesign Your Website Without Losing SEO Rankings

For small businesses, a website redesign is more than just a facelift—it’s a strategic move to stay competitive in a digital-first world. Outdated designs can harm user experience and deter potential customers, while a fresh, modern look can improve engagement and conversions. However, redesigns must strike a balance between aesthetics and SEO performance. A visually […]

SEO for Website Redesigns and Upgrades
SEO Strategy

SEO Best Practices for a Successful Website Redesign

When you redesign your website, it’s not just the look that changes—your SEO can be deeply affected too. SEO, or search engine optimisation, determines how easily people can find your site through search engines like Google. A redesign can either boost your rankings or cause them to plummet, depending on how well you manage the

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